11:47 PM

November 18, 2008 - Wine

Today's Wine Article

A Guide to Wine Racks

It is a clich that wines get better with age. How a wine ages will depend on how the wine is stored. Wine racks are a simple way to store unopened wines for the short-term.

It is a clich that wines get better with age. How a wine ages will depend on how the wine is stored. Wine racks are a simple way to store unopened wines for the short-term.

Never put the wine rack on top of the refrigerator. All wines should be stored someplace cool. Find a spot in your house that stays about the same cool temperature year-round. The basement, so long as it is consistently cool, makes a nice place to store your wines. You could also put the wine rack in an interior closet. These storage places are not glamorous, but they keep the wines taste. Also make sure the wine will not be vibrated, another reason not to keep it on the refrigerator. Dont store the wine next to anything with a strong odor, which could overwhelm the wines flavor. Wine racks also keep the wine bottle horizontal, tipping the wine to the cork. Keeping the cork wet helps the wine keep.

Once you have a place to store your wine rack, you can have fun picking one out. Metal wine racks match any dcor and there are hundreds from which to choose. Metal wine racks have a variety of styles. You can buy classical wine racks made from wrought iron, or more contemporary wine racks made from chrome or steel. Metal wine racks can stand alone, form a table, or be hung. Metal wine racks can cost between $25 and several hundred dollars. Wooden wine racks are just as diverse as metal wine racks. Small wooden wine racks hold three bottles, large wine racks around 50. Wooden wine racks for sale can form a table, be a storage chest, stand alone, or be functional stackable boxes. Wooden wine racks cost between $40 and several hundred dollars. If you cannot afford a cellar and would like to expertly store wines, invest in a freestanding, temperature-controlled wine rack.

Look for different styles of wine racks online or at home stores. You can also build your own simple wine rack. Instructions are available online.

ABOUT THE AUTHOR

Wine Racks provides detailed information about metal, wood, hanging, and wall wine racks, as well as wine storage racks, wine glass racks, wine rack plans and kits, and more. For more information go to http://www.e-wineracks.com and/or visit our affiliate site at http://www.growthink.com.

Wine and More

A Guide to Wine Racks

It is a clich that wines get better with age. How a wine ages will depend on how the wine is stored. Wine racks are a simple way to store unopened win...

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Posted by Larry Jackson | 0 comments

4:20 AM

November 17, 2008 - Wine Accessory

Another Great Wine Accessory Article

Marketing Wine on the Internet

The Australian Wine industry is experiencing a tough time as oversupply of product is creating downward pressure on prices. Large producers have had their well publicised problems, leading to merger and takeover activity. Small and medium producers are feeling the pinch.

Over the past twelve months I have discussed internet marketing with quite a number of smaller winery operators. The overwhelming experience seems to be "We have a web site but it doesn't generate any sales."

This experience mirrors that of other small business where the overwhelming majority fail to get significant benefit from their Internet presence. During the research I conducted as background to developing my own website I have visited several hundred wine related sites. It is not hard to see why they are not succeeding in generating sales.

Despite this gloomy record I feel that the Internet has lots to offer small to medium wineries in their marketing efforts. Some people are making sales through the internet: the challenge for the others is to get their sites going.

Small and medium wineries have several advantages that they can exploit to enhance their sales. Many are growing alternative varieties, and thus have a natural point of difference to build their marketing around.

Tourism is a booming industry and wine is an integral part of the tourist experience in most regions. An intelligent and integrated approach can exploit powerful marketing synergies.

For several reasons the Australian wine industry stands to reap great benefits from the internet, at least for those who are able to use it effectively.

My optimism is based on several emerging trends

There is obviously a much greater volume of wine being produced, both by the big wineries and the plethora of small and medium producers, new and old. The success the export trade has thus far kept problems of oversupply to a minimum, but the environment for marketing Australian wine is certainly becoming much more competitive.
There is increased diversity in the wine produced in Australia. New varieties have been introduced into emerging regions, the Rhone varieties into the Nagambie Lakes region and the Italian varieties into the King Valley, to name just the more prominent.
A growing number of consumers are looking for something new. There is a limit to how many marginally different chardonnays or shirazes they can drink and still remain interested.
Wine consumers are faced with more choice which is driving a thirst for knowledge about new wine experiences.
The Internet is primarily an information distributing medium, and consumers seek information about wine more than most other products
E-commerce is growing as more consumers are becoming comfortable with the internet. Warning! There is much more to e-commerce than having a website with attractive graphics. Too many businesses are overspending and underacheiving on the internet.
There is still a wide gap between those are producing something new and those who want to find something new.

Like any transforming technology the effects of the internet will take many years to unfold. There are hundreds of lessons still to be learnt. But with persistence, some Australian wineries will gain great benefits from marketing their wine on the web.

About The Author

Darby Higgs is an expert on alternative grape varieties and the wines made from them in Australia. He is webmaster of Vinodiversity at http://www.vinodiversity.com

Another short Wine Accessory review

Marketing Wine on the Internet

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